HEDOF is the one-man studio of Rick Berkelmans, This Dutchman’s work is known for candy-colored worlds filled with playful characters and humor.

His work reflects a positive, curious spirit shaped by a studio brimming with whimsical objects and toys.

From murals to installations to campaigns, his visual language is instantly recognizable and endlessly adaptable. HEDOF creates joyful, quirky environments that make brands and audiences smile.

Ways to Collaborate

• Brand campaign design: vibrant character driven visuals for brand storytelling (design, packaging, advertising)

• Space and surface design: colorful murals, and adapted visuals in public and commercial spaces. Often expanding into installations and sculptures

• Embedded illustrator: ongoing collaborations with brands and spaces (Hedof x Brand)

Want to learn more about HEDOF? Get in touch.